Wednesday, January 29, 2020

Culture of Chinese Family Stereotype Essay Example for Free

Culture of Chinese Family Stereotype Essay Taiwan, my mother country, though suffering under complicated identification obscurity, is still applying Chinese culture and values. We still commemorate Chinese New Year, QingMing Festival, Dragon Boat Festival, Mid-Autumn Festival, and so forth. We still believe in Confucianism and Chinese ethic moral rules like â€Å" †, â€Å" †, â€Å" , †, to name but a few. In addition, we also share the similar diet culture, since our staple food mostly based on rice and noodles. There are surplus parallels between Taiwanese culture and those adopted in the mother China even though we’ve been separated geographically for centuries. Though Taiwan is politically independent from China, as a Chinese, I would still accept the perspective that I’m belonging to part of the Great Chinese Culture Region( ), as we can call it â€Å"Chinese Family†. Although modern technology and knowledge keep flourishing, people nowadays may think that western culture somehow influence people more, included religion believing , fast food culture, insight of democracy and freedom, western literature, and so on. However, as a Chinese, I can’t deny that Chinese culture did affect our daily living physically and mentally. Many values originated from the ancient people and philosophers, included those in ,,,, still maintain clear and essential in our mind , since we have been taught to follow the concept and the worship the good deeds those ancient sages and virtuous, like Confucius, Zhuangzi, Mencius, Yao and Shun( )†¦ have conducted. â€Å" †, â€Å" †, â€Å" †, â€Å" †, â€Å" , , †Ã¢â‚¬ ¦ these values not only affect the way Chinese people think, but also become a sub consciousness which lead to the way we live. As we often emphasis the importance of studying, Chinese parents are willing to spent their whole life working hard so their children can accept better education because they believe the sayings, â€Å" †, â€Å" , †. In contrary, western families take less focus on their children’s academic performance; they would rather think that children should seek out their interest instead of obtaining all A grades at school. Furthermore, it would also affect how parents educate their children, and this educating concept would pass on by generations. And the phenomenon is just the same in Taiwan as that in Mainland. As most Chinese parents always believe and hope their children to be the best( , ), they usually devote more than western parents do, just to provide the best resources for their children. This may somehow spoil a child, too. As Chinese family often pass their fortune to their descendants, rather than considering parents’ fortune as their own, offspring of a wealthy family may no longer eager to achieve his own life goal and seek his own fortune. In contrary, western children usually gain their own fortune by their hand, on their own, which is considered more independent and responsible. There’s a real story of a business man. Because he’s so busy and so was his wife, they’ve decided to send their 13 years old son to New Zealand for a couple of months, and there was a friend named Marry, who could take care of their child. When the child met Marry, the first thing she said was, â€Å"Listen, my sweet heart, I’ll like to notice you that I’m here only to take care of your living, but doesn’t mean I should make you breakfast, do your laundries and dishes, you should do it all by yourself. You’re now 13, which is definitely able to start taking care of yourself. Parents aren’t responsible to look after your whole life; thus, you should be independent from now on. You live your life and I do mine own business, is that clear enough? † After 6 months, while the business man and his wife picked their son back from New Zealand, they’re totally stunned; their son had changed thoroughly mature. He began to make breakfast, woke up early himself and was able to schedule his own life, which he never did before. This dramatically change simply based on how western and eastern parents educate their children. As a result, it leads to the circumstance that western children are usually more independent. In addition, the value of women rights also maintain deeply in Chinese people’s mind, though we are now in a world advocating gender equality. Even nowadays, some people still believe the concept â€Å" †, â€Å" †, â€Å" , , †, but mostly the elders. Thanks to the revolution New Culture Movement ( ) brought to the Chinese society. People started to explore and accept new technology and knowledge, not only the perception of Democracy() and Science( ), but also the new century values. For instance, in the old days, women are forced to bound their feet from their young ages, so that their feet may look tiny and delicate, which ancient Chinese regarded as sexy and beauty. They even worshiped tiny feet as â€Å" †. This social usage only happened in the upper classes which higher status women did not need to deal with tuff tasks that rural area women did. On the other hand, it also lead to the phenomenon that women were having lower social position than men were. But after the New Culture Movement and other further revolutions, women gradually stopped to suffer from the pain bounding feet brought to them, and started to handle more housework; little by little, women’s social status had been raised. When it comes to the argument of women’s right and discrimination, it’s no doubt that Chinese ancient culture and concept have deeply influenced the way the majority behaves. Not only in Mainland, but also the whole Chinese cultural region, included Japan, Korea, Vietnam, Thailand, and other South East Asian countries. Take Japan as an example, Japanese girls are well known for their virtuous behavior, while men are quite accustomed to chauvinism( ). This may be somewhat resulted from the old sayings originated from China; for instance, â€Å" , †, â€Å" †, and so on. However, women status obviously do rise in this century, modern parents may be more willing to give birth to a girl because they may think girls are sweeter than boys, ignoring the stereotype that having a boy is better than a girl. This stereotype is resulted from the traditional custom that boys are able to pass the family name, while girls no longer belongs to the family after they’re married. Plus, this is also a chief reason why ancient Chinese family sent a boy to school rather than a girl, cause only when a boy achieve high social status after , will the whole family gain benefits. Thus, brought out a novel which the feminine role have to disguise herself as a guy so as to be able to pursue education. We can see that phenomenon changes not only in giving birth to a baby, but also in education providing. In the old times, there were mostly boys that could access complete education instead of girls, but now, we may even discover that the numbers of girls are surprisingly higher than boys. Which some researches declaim that it’s because girls are innately more careful and thoughtful than boys are. The case is similar in industries and working places, more and more â€Å"Iron ladies† exist and keep on controlling the whole company, which may be more success than men. What’s more there’re even throngs of specific phrases for modern women, like â€Å" — †, â€Å" †, â€Å" †(which refers to women that haven’t married but are successful in their carriers), and so forth. There is an awkward circumstance that women in upper social status are mostly unmarried, and so as men within lower social status. This is due to two main reasons; first, women education is relatively emphasized than that in the past; second, traditional concept has that a woman should marry a man better than she is. As the result, a woman graduated from high school may marry a man finished college studying; woman finished college studying may marry a guy accomplished graduated school; woman accomplished graduated school marry a PHD guy; and a PHD woman may marry a professor; then who will a female professor marry? Obviously not a guy graduated from high school! This worrying case lead to a sad ending, which then somehow may strictly proofed the saying â€Å" †. However, to my opinion, I think this is a controversial issue because being married involves mostly on love itself, we shouldn’t blame it all to the Chinese cultural effects. But frankly speaking, we can’t ignore truth that these old sayings somehow match to the phenomena we’re now facing. Even though women are now capable enough to compare with men in industry fields, there still exist â€Å" †, which means however hard women try, the promotion rate and the salaries are relatively lower than that of men’s. This may also be an outcome of the Chinese stereotypes that men are more capable then women are when it comes to work. For conclusion, old Chinese concepts really influence modern society deeply in an unmeasurable degree. All in all, although ancient Chinese empires had faded into history, glorious kingdoms had turned into dust, brilliant philosophy of ancient saints only exist in books now, the influence they brought to this Chinese world still remain and just couldn’t be erased from our mind. Chinese culture and ancient concepts couldn’t be ignored. They’re now the biggest part of our life because they’re what we come from, and what foster us. It’s our soul, our mother characteristic. Also, they’re things that allow us to identify ourselves as a member of this huge â€Å"Chinese Family†. And because it’s uniqueness and specialties, we’re always able to find our loyalties. In this complex culture integrated world, finding a sense of belonging is really important, because it may make us feel comfortable and gleeful to be part of this big family. We can even say that, without Chinese culture, we can’t be who we are now. Cherish our culture and maintain it well so as to pass the Chinese spirit on and on is what our generation should do. Despite of focusing and arguing on whether I’m a Taiwanese or a Chinese, It’s more vital and meaningful to define myself as a member part of Chinese culture. I’m from Taiwan, and I’m a Chinese. I’m proud of my identity; I’m proud of this Chinese family I belong to. It’s where my mind and spirit mature, where my ancestor struggled for their lives and for the next generation, for us.

Tuesday, January 21, 2020

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

In his novel The Great Gatsby (1925) F. S. Fitzgerald introduces the reader to a set of characters that stand on the different levels of socioeconomic ladder and by destiny's will share each other's lives. Reading the novel one can see that Fitzgerald puts a huge emphasis on money: its presence or absence is the deciding factor in shaping the lives and personalities of the characters. The novel takes place in New York, in the early 1920s. One might notice that the financial situation with the East and West Eggs bears an uncanny resemblance to the situation with the East and West Sides in the city. The narrator himself introduces the reader to this idea: 'I lived at West Egg, the -- well, the less fashionable of the two, though this is a most superficial tag to express the bizarre and not a little sinister contrast between them'; (9). In the city families who have been wealthy for several generations occupy the sophisticated East Side; in order to buy an apartment there one must provi de good recommendations. West Side is less sophisticated and therefore less desirable for it is open to the 'new money.'; By creating this setting Fitzgerald is trying to make the reader understand that a character like Gatsby needs a certain environment to exist. Although Gatsby's persona is surrounded by different rumors, and 'contemporary legends such as the 'underground pipe-line to Canada' attached themselves to his name,'; people come to his parties. Money can buy one popularity and friends, at least temporarily. Most likely many of Gatsby's 'friends'; knew where the money came from, yet it did not seem to be a good enough reason for them to stop socializing with him. Money can also buy tolerance for breaking the law. In order for Gatsby to be able to have his lavish parties where 'in the main hall a bar with a real brass rail was set up, and stocked with gins and liquors and with cordials so long forgotten'; (44), he had to have the entire police department on the payroll. Th e 1920s were the years of Prohibition – the sale and purchase of alcohol was forbidden in the United States. Gatsby's money bought him an unspoken permission to have those parties. Gatsby acknowledges his friendly relationship with the commissioner to Nick. He says that he 'was able to do the commissioner a favor once, and he sends me a Christmas card every year. F. Scott Fitzgerald's The Great Gatsby :: essays research papers In his novel The Great Gatsby (1925) F. S. Fitzgerald introduces the reader to a set of characters that stand on the different levels of socioeconomic ladder and by destiny's will share each other's lives. Reading the novel one can see that Fitzgerald puts a huge emphasis on money: its presence or absence is the deciding factor in shaping the lives and personalities of the characters. The novel takes place in New York, in the early 1920s. One might notice that the financial situation with the East and West Eggs bears an uncanny resemblance to the situation with the East and West Sides in the city. The narrator himself introduces the reader to this idea: 'I lived at West Egg, the -- well, the less fashionable of the two, though this is a most superficial tag to express the bizarre and not a little sinister contrast between them'; (9). In the city families who have been wealthy for several generations occupy the sophisticated East Side; in order to buy an apartment there one must provi de good recommendations. West Side is less sophisticated and therefore less desirable for it is open to the 'new money.'; By creating this setting Fitzgerald is trying to make the reader understand that a character like Gatsby needs a certain environment to exist. Although Gatsby's persona is surrounded by different rumors, and 'contemporary legends such as the 'underground pipe-line to Canada' attached themselves to his name,'; people come to his parties. Money can buy one popularity and friends, at least temporarily. Most likely many of Gatsby's 'friends'; knew where the money came from, yet it did not seem to be a good enough reason for them to stop socializing with him. Money can also buy tolerance for breaking the law. In order for Gatsby to be able to have his lavish parties where 'in the main hall a bar with a real brass rail was set up, and stocked with gins and liquors and with cordials so long forgotten'; (44), he had to have the entire police department on the payroll. Th e 1920s were the years of Prohibition – the sale and purchase of alcohol was forbidden in the United States. Gatsby's money bought him an unspoken permission to have those parties. Gatsby acknowledges his friendly relationship with the commissioner to Nick. He says that he 'was able to do the commissioner a favor once, and he sends me a Christmas card every year.

Monday, January 13, 2020

Automated Qualifying Entrance Examination Essay

CHAPTER I BACKGROUND OF THE STUDY Introduction â€Å"Technology can change the way students think, learn and revolutionize,† says the Chief Executive Officer on Education and Technology (Courte, 2005). Technology also calls for broadening the definition of student achievement to include digital-age literacy, inventive thinking, effective communication and high productivity-skills necessary for students to thrive in the 21st century. According to the report, technology can help deliver significant results when combine with other key factors known to increase achievement, such as clear, measurable objectives; parental and community involvement; increase time spent on task; frequent feedback; and the teacher’s subject-matter expertise. In this age of computers, many educators see it as inevitable that students will someday learn in classrooms without walls, desks, or face-to-face contact with teachers. The gradual degeneration of the conventional examination system manifested in frequent leakage of question papers, manipulation of marks, copying and use of unfair means by all involved (administration not ruled out). This conventional examination system was also referred to as paper-and-pencil tests. This is a fixed-item test in which the student and/or examinee answer the same questions. Fixed-item test waste students’ time because they give students a large number of items that are either too easy or too difficult. As a result, the tests give little information about the particular level of ability of each student. With recent advancement in measurement theory and the increased availability of microcomputers in schools, the practice of using electronic examination system may change. Computerized tests may replace paper-and-pencil tests in some instances. These scenarios triggered the researchers to conduct and Electronic Qualifying Examination that would be beneficial to the College of Science. The system being studied would facilitate the systematic storage, updating and retrieval of pertinent examinee data as well as checking and scoring of examinee answers to test questions. It is also able to generate reports of  ratings and statistics of the test scores. However, it does not monitor the users’ actions and event to block the users. Statement of the Problem Generally, this study sought to determine the operations and performance of an Electronics Qualifying Examination System Compared with the traditional qualifying examination procedure and process. Specifically, it endeavored to answer the following questions: 1. What are the existing problems being encountered on the current conventional qualifying examination? 2. What will be the design of an electronic qualifying examination system in terms of the following: 2.1 Process; 2.2 Data; 2.3 Language; 3. What is the level of acceptability of the proposed system in the College of Science? Objective of the Study In general, this study aimed to determine the performance and operation of an Electronic Qualifying Examination System compare with the current qualifying examination procedure and process. In particular, it envisioned to: 1. Determine the existing problems being encountered on the current conventional qualifying examination; 2. Design an Electronic Qualifying Examination System in terms of the following. 2.1 Process; 2.2 Data; 2.3 Language; and, 3. Ascertain the level of acceptability of the proposed system in the College of Science. Scope and Limitation of the Study This study was conducted in the College of Science, University of Eastern  Philippines. It is limited only to the performance of the specified functions such as scheduling, the actual examination and the retrieval of the examination results. It is meant to assist the users, especially the examination personnel to meet the needs of the students or applicants. If at present, the facilities and equipment of the College of Science are inadequate, this system may be used in the future. The proposed system was drawn randomly. It will not monitor the user action and even block the user. Moreover, the system will not suggest what would be the appropriate course does the examinee will take. The system does not guarantee complete benefits to all users. This may be bound to happen that some of them might experience technical difficulties that are not covered by the system such as the malfunctioning of the computer. Such scenarios are beyond the control of the system. Nevertheless, this will be more comprehensive and interesting if this will be introduced or presented covering the other services of the College. Significance of the Study The Electronics Qualifying Examination would replace the Paper-pencil-type of examination. It provides easy transaction between the test administrator and the examinee. The results of this study would be beneficial to the following: College of Science. The Proposed system would be beneficial to the College of Science in terms of improving its management system. Through the existence of the proposed system, workflow during the qualifying examination would be minimized. Human resource will be reduced and security will be foolproof. Examinees. This system will provide them a convenient way of taking the qualifying examination. The system provides an instant checking and scoring scale of each examination that would enable them to get their results in a few hours. In this way, they will be able to minimize their time, effort and money splat on each activity. College Guidance Personnel. In general, this system would greatly increase the flexibility of test management. It reduces their time in administering the examination, thus reduces their fatigue also. It also provides them convenience throughout the examination process. They will likewise be able to immediately get feedback whether the given examination is easy or difficult. Future Researchers. This study can be used as a springboard for further study. This can be used as their reference or guide in the development of a system they are going to develop. Definition of Terms For easy understanding, the following terms were defined operationally and conceptually. Conventional Examination. Operationally, it refers to the current system, which is the paper-pencil examination. Data. It is information in a form suitable for processing by a computer, such as the digital representation of text, numbers, graphic, image and sound. Strictly speaking it is mean, an item of information (Cowart, 2000). In this study, this would refer to the information extracted from the examinee, their profile, schedules and results. It represents the facts, concepts or instruction produced by the examinee and the test administrator. Database. Conceptually, it is an application used to store and manipulate data. The application may be a simple one that provides for flat files only and that cannot be programmable, or it may have the capability of producing databases that are programmable and relational (Dictionary of Information Technology, 1995). Operationally, this will be a storage device used to store important data and information in accordance to the system such as examinee profile, schedules and the results of examination. End-User. Conceptually, it refers to the person who uses the application program and computer products to produce his or her own results. This is a person at the end of a long chain of people who design and make computer  products. The end user is usually the person who buys the products (Cowart, 2000). It refers to the test administrator and examinees involved in this investigation. Electronic Examination. According to Webster dictionary, to be electronic is to incorporate your work with the use of the computer (The New Webster Pocket Computer Dictionary, 1998). In this study, it is meant to take an examination with the use of a computer system, its hardware software and peripherals. Error. A mistake. An error or bug in the system may cause the computer to crash (Dictionary of Information Technology, 1995). Examinee. Generally speaking, it points to a person taking the actual examination. Password. According to the Webster’s dictionary, a password is a security code that is required in the use of a computer, a particular program, or a certain file. Computer files protected by a password require the user to type the needed password before the protected files can be made available (The New Webster’s Pocket Computer Dictionary, 1998). Operationally speaking, this will be a secret word a user must input into the Computer in order the gain access to the electronic qualifying examination. Problems. Operationally, this refers to the existing obstacles that the Guidance Office is experiencing. The problems encountered were in scheduling, actual examination and the retrieval of results. This is the main reasons why the proponents conducted this study, in order to reduce and lessen the existing problems Procedure. Operationally and conceptually, it is sequence of steps taken by the system to carry out its job. Process. Operationally, it is to carry out an action such as the scheduling process. Profile. Operationally it refers to the personal information of the examinee such as last name, first name, age, gender, ID number, status, address and score in the test/ examination. Report. Conceptually speaking, it is a document from the computer or that is an output or a hard copy that summarizes the outcome from data processing (Cowart, 200). This would be the printed report copy of schedules and results of the examinee. It is  collected data and information from the database. System. According to the book, it is everything that is needed to carry out a certain task. Just like a computer system, it includes the hardware, software and the manuals (Cowart, 2000). Operationally, it refers to the Electronic Qualifying Examination. This will enable the College of Science to replace the current conventional system of Qualifying Examination. It involves three major processes that includes the scheduling, the actual examination and the retrieval of data. Test Administrator/Examiner. Operationally, it refers to the person or persons involved in giving an examination. They are the one’s responsible in operating the examination.

Sunday, January 5, 2020

The Fascination Of Murder, By Scott Bonn Essay - 1561 Words

For centuries, murder cases have captivated the lives of individuals. From news station broadcastings to the media creating films and documentaries, homicide cases have gained the interest and popularity of many individuals. This begs the question as to what lies in the fascination of murder? The basis of this can be found in the psychological state of individuals including, the experience of thrill, curiosity, the need for answers, and fear. When an individual becomes fascinated with murder, they may be drawn in by a certain rush or thrilling experience. This experience is similar to that of a â€Å"whodunit†, a novel, play, or movie in which the murderer is not revealed until the very end (Merriam-Webster, n.d.). In both circumstances, individuals are captivated by tension and uncertainty. Along with this, Scott Bonn, a criminology professor at Drew University, states that â€Å"The euphoric effect of true crime on human emotions is similar to that of roller coasters†¦ and allows individuals to experience fear and horror in a controlled environment† (Bonn, 2016). A prime example of this includes the infamous murders committed by Jack the Ripper. In 1888, five women were brutally murdered by a man who went by the name of ‘Jack the Ripper’. During the time of these killings, serial murder became a new phenomenon that was highly publicized (Top 10 Unsolved Crimes, n.d.). Additionally, Professor Bonn’s theory on the science behind humans interest for murder states, â€Å"TheShow MoreRelatedThe Fascination Of Murder, By Scott Bonn Essay1549 Words   |  7 PagesFascinated with Murder For centuries, murder cases have captivated the lives of individuals. From news station broadcastings to the media creating films and documentaries, homicide cases have gained the interest and popularity of many. This begs the question as to what lies in the fascination of murder? The basis of this can be found in the psychological state of individuals including the experience of thrill, curiosity, the need for answers, and fear. When one becomes fascinated with murder, they may

Friday, December 27, 2019

Leaders Of The 19th And 20th Century Essay - 1316 Words

A series of historical events has transformed America into a land that grants its citizens more opportunities and allows them to express themselves more freely. John Quincy Adams once said,† If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.† Society will forever be grateful to the many pioneers who courageously embraced major leadership roles and enhanced the quality of life for others. Leaders of the 19th and 20th century appeared to be more aggressive and consistent in their pursuit to implement change. Being an advocate for injustice and ensuring the passing of laws were not sought after to redeem bragging rights; the point was to make life better. Leadership today has taken on a new definition and appearance due to the advancement of technology and lack of knowledge about how far we have come as a newly improved generation. The decisions that one makes rightful intertwine with their leadership style, which rest upon the lessons taught by their mentor and personal experiences. Some of the world’s most influential leaders such as Abraham Lincoln, Martin Luther King Jr., and Winston Churchill will always be distinct leaders who people can model themselves after because of their leadership rituals and strategic tactics. In order to develop more influential leaders, people must educate themselves on past policy makers and how they implemented change. Abraham Lincoln, one of the most discussed Presidents, has earned a lotShow MoreRelatedThe 19th And 20th Century Imperialism1297 Words   |  6 PagesThe 19th and 20th century imperialism was substantially about the exploitation of the empires colonies and thus was not a necessarily an ‘civilizing mission’. 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Thursday, December 19, 2019

Online Video Game Is A Game Of Probability For Money Essay

The denotative meaning of gambling as defined by the online dictionary â€Å"is the activity or practice of playing a game of chance for money or other stakes† (Dictionary.com). Online video game is â€Å"a video game which is or can be played over a computer network (now usually the Internet); (later) especially one enabling two or more players to participate simultaneously from different locations† (oxforddictionaries.com). It is imperative to indicate that gambling is an online video game in this regard. Therefore, the connotative meaning of online video gambling in relevance to the above definitions is the perpetual playing of a game of probability for money over the internet with other players participating in the game simultaneously from different location around the world. For one to become a player of the game; an investment usually in the form of money has to be made, and this is where the effects of playing this game come into play-both positive and adverse. 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Wednesday, December 11, 2019

Financial Markets Qantas Airways Limited

Question: Discuss about the Financial Markets for Qantas Airways Limited. Answer: Introduction Qantas Airways Limited is the flag carrier Airways commenced its operations since March 1921. The airline has its headquartered in Mascot, New South Wales, Australia. The airline is located in the suburb of Sydney in Mascot and with the main hub at Sydney Airport. Qantas is aiming in providing the services of 22 specialized cargos which is handling terminal of over 15 major gateways port which will be accessed across Australia, with terminal which is dedicated in the Los Angeles. Qantas freights are having 13 aircraft of the supplements of destination with export and import in and around Australia. Qantas Freight has number of carrier on the logistic specialization. Qantas has many carriers with specialization in logistics all around the world. Qantas is specialized in carrying Express Freighters Australia (EFA), JETS Transport Express and Qantas Courier New Zealand. Qantas has many subsidiaries which are Qantas Link, Jet Star Airways, Jet Connect, Network Aviation, Qantas Freight, A ustralia Air Express, Qantas Holidays and various others. The subsidiaries aim at providing services in Australia and New Zealand which will be flying under the Qantas and also owing to Jet Star Airways and an airline which are cheap and operating from the services internationally under the domestic services between New Zealand and Australia. Qantas is frequently flying services aiming in rewarding the loyalty of the customer. It is getting the points based on the distance flown with bonus varying by the class of travel. Qantas is also providing facilities of Qantas club and lounges for its employees and passengers (Qantas.com.2016). Virgin Australia Holding Limited is public listed Australian airline company who owes and operates Virgin Australia and Tigerair Australia. The company was previously operating on the airlines of the Pacific Blue Airlines which was in a joint venture with Polynesian Airlines (Virgin. 2016). It has its headquarters in Bowen Hills, Brisbane, Australia. In was founded in the year 2000. Some of the subsidiaries of Virgin are Tigerair Australia, Virgin Australia, Virgin Australian Airlines, Virgin Samoa and some more. Chairman of this airline is Elizabeth Bryan and Chief Executive Officer is John Borghetti. Virgin Blue Holdings was formed as a wholly owned subsidiary in the year 2000 of Virgin Group. In the year 2003, Virgin Blue Holdings Limited entered into the ASX because Virgin Group was going to sell, some its holdings. In 2005, Virgin launched a takeover of the hostile in the Australia with 62% holding in the company. In the year 2008, the company announced for the distribution of 9 8.3% of the share to the shareholders of the company and by not remaining in the majority of the holding. During the phase of toll holding, 62.7% of the holdings were attempted for selling the shares for the no availing content was left over. In the year 2012, Etihad Airways had purchased 10% shareholdings to 20% then further on the same year there was next purchase of 10% of the Virgine Holdings by Singapore Airlines. Further on October 2012, Tiger Airways Australia 60% of the holdings was purchased by the Virgin Group. In January 2011, 15% of the Virgin Blue Holdings was purchased by Air New Zealand then by the June 2013 the holdings was increased by 23%. Top down Analysis Top down analysis is process which looks for a big picture of with details of components of smaller. Top down approach is very necessary for breaking down system for achieving profit in the organization (Bierman Jr and Smidt 2012). Top down approach is also called stepwise design and in some of the cases is of the decomposition. The analysis will be conducted on the trend of the of the macro environment of the economic. Top down analysis is the investment approach, which is including a large picture of the market. Top down analysis is determined with the help of Total market estimation. Top-down analysis is done by the fundamental analysis, based on Economic Analysis, Industry Analysis and Company analysis (Vyatkina et al., 2016). For conducting economic analysis comparison will be done with Interest rate structure and GDP growth which will be affecting the above two Airlines. Industry analysis will be conducted through Demand-supply structure and exchange rate effect. Company analysis will be conducted through analysis of dividend and returns (Fornelli et al., 2013). Let us consider the economic analysis first, in respect of economic analysis, an interest rate of the Qantas borrowings has been increased from 5.7% to 6.3%. Whereas, Virgin Holdings Limited has much lower interest rates of borrowings which is 2.8% in 2014 and 3.99% in 2015 (Tvardovskiy et al., 2015). Though the interest rate has increased individually but if the comparison is made then Virgin is getting advantage of due to difference in the interest rate (Guerrero et al., 2015). Similarly, if GDP factor is looked into it is observed that Qantas is providing employment opportunity to 28,622 employees has been working until the year 2015, whereas Virgin is providing 50,000 employment opportunities to the people of Australia. From the above analysis is proved that Virgin is in the front line of economic analysis as compared to Qantas (Lee et al., 2016). Further, moving on with Industry Analysis, the analysis will be made of demand-supply and exchange rate effect of Qantas and Virgin Airlines Holdings (Mao et al., 2013). During the world II, some of the supply of Qantas was dropped in the level of the treetop. After the postwar expansion, it gradually increased there was an increase in the supply of the company which can be seen by observing the increasing trend of sales per year (Piotroski and So 2012). Similarly, if Virgin is looked into the trend is same as to Qantas there is an increase in the supply of the airline's services. Next analysis is the effect of an exchange rate. Qantas had total gains of due in hedging of unrealized gains on long term debt as $ 12 million in 2015 and $ 54 million in 2014. Whereas, Virgin had suffered from loss of fuel which arises due to hedging of activities which was $129.4 million in the year 2015 and on which $ 106.7 million was the unrealized amount because of hedging. This proves that Qantas h as been the front line in the factor of exchange rate mechanism (Bartram and Grinblatt 2015). Finally moving on with the company analysis the factor of dividend and return has to be looked into in the above two airline (Goodman et al., 2013). Qantas has not paid final dividend and neither interim, instead of that there was declaration of and payment of non-controlling interest to the shareholders, who non-wholly owned the controlled entities $ 4 million in 2015 and $ 1 million on 2014. Virgin too had similar case in respect of dividend; there was not any existence of final dividend and neither the interim (Geis-Asteggiante et al., 2015). Instead, there was distribution of equity which was $ 17.8 million in the form of payment to the non-controlling interest holder during the year. Further moving on with the return on investment factor it is seen that Qantas achieved a return of 16.2% in 2015 and 1.5% in 2014. Whereas Virgin is taken into consideration, there has been decreasing in the percentage of return from 30% to 10%. In this context, Qantas has been the ruler in giving h ighest return to its shareholder (Breyer et al., 2013). Bottom up Analysis Bottom up analysis is determined on the calculation of the estimation of the sales which are potential in the market. Bottom down analysis is broad sector in the economic environment and is based on the factor affecting the company stock on the basis of business cycle of the business. It does not look into macro environment of the company. Bottom down analysis is the basically quantitative analysis. Bottom down analysis is done only to analyze the financial position in terms of figures (Bierman Jr and Smidt 2012). Bottom up analysis is done on the basis few accounting ratios and some of the budgeting factor. Accounting ratio includes computation of Current ratio, Quick ratio, Net Profit Margin Ratio and Return of Asset Ratio (Parker and Vannest 2012). Whereas, Capital budgeting techniques includes Net Present Value, Profitability Index, Annual Percentage Rate and Pay Back Period. All the above computations have been done by data present in the annual report of the respective companies (Hu et al., 2012). First, let us look into the Accounting Ratios which are given as follows: Current Ratio Qantas has current ratio 0.66 in 2014 and 0.68 in 2015, whereas, Virgin has 0.64 in 2014 and 0.69 in 2015. Current Ratio is calculated by total current assets divided by total current liabilities. Current ratio depicts cash available to the company for paying the long-term debt in liability. Current ratio interprets the liquidity position of the firm. Virgin has comparatively better position than Qantas in respect of paying long term debt in the category of current liability. But Qantas position in the year 2014 was comparatively better than that of Virgin because in the year 2014. Qantas ability for paying the long-term debts in respect of current liabilities was much high. On the present analysis, it will be said that Virgin is the better player in respect of paying the debts (Uechi et al., 2015). Quick Ratio - Qantas has quick ratio 0.56 in 2014 and 0.52 in 2015, whereas, Virgin has 0.57 in 2014 and 0.58 in 2015. Quick ratio is calculated by current asset divided by current liabilities by excluding the inventories form the current asset. Quick ratio depicts the position of the company in terms of cash available to be converted into cash. Virgin has comparatively better position than Qantas in respect of available cash for the transformation of Asset. But if the overall scenario, it has been observed that Qantas position has tremendously decreased that too with large difference. Qantas do not have sufficient amount of cash available as compared to Virgin for transforming into assets (Hrl et al., 2013). Net Profit Margin ratio - Qantas has Net Profit Margin Ratio -0.19 in 2014 and 0.04 in 2015, whereas, Virgin has -0.09 in 2014 and -0.06 in 2015. Net Profit Margin ratio is calculated by Net income/ loss divided by the net credit sales. In this context, Qantas has become the ruler regarding generating profit and effectively making use of resources available in the company. Virgin has been continuously facing loss for long span of time. On the prior year, Qantas has faced loss but proceeding further with the operations it has recovered from the situation of facing loss. But if a close look is given to the ratio, Virgin loss for the current year have decreased, which shows an indication of gradually improving the situation (Drivelos and Georgiou 2012). Return on Asset - Qantas has Return on Asset -0.15 in 2014 and 0.03 in 2015, whereas, Virgin has -0.09 in 2014 and -0.02 in 2015. Return on asset is calculated by Net income or loss divided by average of the total asset. In this context, Qantas has become the ruler regarding managing the assets for the producing the profit. Qantas has tremendously increased it return on assets from -0.15 to 0.03, Whereas; Virgin is still in the negative place. Virgin should not be ignored totally in these respects slowly and gradually it is moving decreasing the negative return. Qantas is effectively utilizing the assets for generating profit for the company (Bierman and Smidt 2012). Now moving on with some of the techniques of capital budgeting, the analyses for those are as follows: Net Present Value NPV is calculated as difference between present value of cash inflows and outflows. NPV of Qantas is 9,70,64,239 $ and Virgin is 2,47,72,244 $. It implies that there will be acceptability of Qantas because it has highest NPV. NPV shows acceptability of the project regarding measuring the present value of cash inflow and outflow. It is also helpful in analyzing the profitability of the projected investment. In the above point, Qantas is the ruler (Hayward et al., 2016). Annual Percentage Rate Qantas has a negative balance of finance cost in both the year. So there will be no APR in the case of Qantas because it has no borrowings. Whereas, Virgin has very high APR which shows that Virgin is very much liable for paying its return regarding loan taken by the company (Grob 2013). Profitability Index Profitability index is a somewhat modification of the NPV; it implies to be accepted if the PI calculated is greater than one and terms to be rejected if it is less than one or zero. Form the calculation done it has been observed that PI of Virgin is comparatively much higher than of Qantas in both the years. So in the respect acceptance, Virgin is accepted for doing the investment (Andor et al., 2015). Pay Back Period - Pay Back Period implies that the time taken to recover the cost of the investment done on the project. In this Virgin stands to be ruler for the recovery of the cost, for the investment done. Virgins Pay Back Period is the highest as compared to the Qantas (Saxena 2015). Recommendation Overall analysis of the report is seen that Virgin has comparatively better position in respect of providing liquidity, the acceptability of the project on return, payback period and profitability index. Qantas has proven to be the winner in doing the comparison related to performance of the company. Through the Top down Analysis it has been observed Qantas is in the better position for doing the further improvement in the company position. Further, it is also recommended that company Qantas should fulfill the requirement of payment of dividend to its investor because it is one of the important factors which is expected by the investors. If Virgin recovers the loss of the company, then it can be become the ruler of the market. Further, it is recommended that Virgin should make proper use of its assets regarding generating profit. From the bottom analysis, it has been observed that Virgin needs to increase its return on the equity otherwise, the investors with withdrawing their inves tment for the company. The financial position of the two companies depicts that Virgin is continuously facing the loss in the respect of Net income or loss achieved by the company, whereas Qantas has comparatively better position in the in terms of generating the profit for the company. So in this respect Virgin should find way to improve the position of the company by incurring income for the company. In terms of depicting the assets of the company Virgin is in the front line for getting advantage, whereas Qantas shows position, which is comparatively low show it needs to improve the position further. Highest return is the only thing which an investor looks. Further it is suggested that Virgin should increase it amount of assets so that it can fully utilize its asset for the generation of the profit. 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